Senior Leadership Gather to Witness a New Beginning
On May 16, 2025, Haitian Group and Haier Smart Home Co., Ltd. (hereinafter referred to as “Haier Smart Home”) officially held a signing ceremony for a global strategic cooperation agreement at the Haier Ecosystem Brand Center. This event marks a new milestone in their 30-year partnership, expanding into a broader global strategic collaboration.
Mr. Zhang Jianfeng, Chairman and President of Haitian Plastics Machinery Group, attended the signing ceremony together with Mr. Ye Jingbo, Assistant President and General Manager of the China Region, Mr. Mao Yucheng, General Manager of the North China Region, Mr. Chen Bing, General Manager of the Qingdao Branch, and Mr. Chen Yilong, Deputy General Manager of the Qingdao Branch. From Haier, the event was graced by Mr. Li Huagang, Senior Vice President of Haier Group and Chairman & President of Haier Smart Home, Mr. Li Yang, Vice President and Global Head of Procurement at Haier Smart Home, Mr. Liu Xiaobo, General Manager of the Washing Appliance Supply Chain, and Ms. Wang Rongmei, General Manager of Indirect Procurement. At the ceremony, Mr. Zhang Jianfeng and Mr. Li Huagang signed the strategic cooperation agreement on behalf of Haitian and Haier respectively, officially launching a new chapter in their partnership.
Powerful Partnership: Focusing on Smart Manufacturing and Customized Services
As leaders in the field of equipment manufacturing and smart home ecosystems, Haitian and Haier will deepen their integration of advanced technologies such as intelligent manufacturing, big data, and artificial intelligence. The partnership aims to explore customized services that meet full-scenario user demands and to jointly build a co-creative and mutually beneficial ecosystem. Haitian will provide Haier with world-class technical support and efficient supply chain services, leveraging its global network to support Haier’s localized smart manufacturing and agile response in overseas markets. Additionally, the two parties will cooperate on talent development, jointly cultivating skilled professionals in intelligent manufacturing to accelerate the implementation of ecosystem capabilities.
Three Decades of Trusted Collaboration，Advancing Global Ecosystem Co-Creation
Since Haier purchased its first Haitian injection molding machine in 1995, the two companies have built a close partnership spanning three decades. To date, Haitian has delivered over 500 high-performance injection molding machines to Haier and has been recognized with multiple honors, including the “Global Partner Award.”Going forward, Haitian will continue to support Haier in building intelligent and connected factories, and in establishing a digitalized and intelligent production system. This upgraded strategic collaboration will further integrate the global resources of both parties and lay a solid foundation for jointly building a “one-stop intelligent manufacturing service chain” in international markets. In the future, Haitian and Haier will deepen their cooperation and explore new paths in intelligent manufacturing and customized services—delivering higher-quality, more efficient experiences to customers around the world.
