Haitian International confirmes again its Leadership
Haitian International, one of the world’s largest manufacturers of plastic injection molding machines, has announced its financial results for fiscal year 2014. Even though 2014 again was a challenging year for the engineering industry. Haitian International was able to strengthen its Leadership. Due to the strong performance of the Generation 2 machines, coupled with increasing market share in the international market Haitian International continued to maintain a mild growth momentum and again set new records.
Overall the Haitian Group delivered around 26,839 machines in 2014, The turnover for 2014 was 7.56 billion RMB (approx. EUR 1.12 billion), which means a 5.0% increase compared to the previous year. Export sales grew by 13.1% and reached a new record of 2.331 million RMB (approx. EUR 353 million). The key drivers of growth were attributable to gaining market share in high-level plastics machinery markets such as US, Korea and Thailand, where double-digit growths were recorded.
Another year, in which Haitian International continued to make remarkable achievements not only in operational efficiency and profitability. “Our committed efforts in enhancing communication and interaction with customers, product innovation that well addressed the market needs and enhanced operational and manufacturing efficiency enabled us to maintain our leadership in the plastics injection molding machinery industry,” commented Mr. Zhang Jianming, Executive Director and CEO of Haitian International.
The Haitian brand’s best seller, again was the Mars Series with its energy-efficient drive technology. Like last year nearly 22,540 machines with “Mars Technology” were sold, which represents a global cumulative sales surpass of 120,000 units.
Meanwhile also other Generation 2 machines are more and more contributing to Haitan International’s success. The Jupiter II Series with two-platen technology posted again enormous growth rates _ an increase of 33.5% compared to 2013 – and therefore maintained a mild growth in the medium-to-large tonnage segment.
In the small tonnage sector, growth was primarily driven by the company relentless efforts in developing full-electric machines, especially through Zhafirs’ top-selling Venus II Series. With an increase of 6.8% compared to 2013, again more than 1,000 Venus machines were sold, representing an 22% increase in turnover.
As Mr. Zhang concluded: “The outstanding price-to-performance ratio and ongoing improvement of self-developed core technologies in line with quality after sales service and efficient production scale of Haitian International, are the basis for further steady performance in 2015. Even in the face of slowing down of Chinese economy to a “new normal” era.”