CLOSER CONTACT, GREATER FOCUS
Investments, site expansion, sales and service network growth: A lot is happening in Ebermannsdorf.
Building on the successes of Haitian Europe and Zhafir Plastics Machinery, Haitian International Germany is currently laying a new, more extensive foundation for improved customer services and sustained growth.
With the restructuring in Ebermannsdorf, the world’s leading manufacturer did more than simply make a commitment to its presence in Germany. It was also a clear signal to the whole continent as an economic region. Haitian International Germany now manages its European business operations for both the Haitian and Zhafir brands out of Ebermannsdorf. In this way, Europe’s potential for the parent company is to be tapped even further. “Germany is without question the largest and most innovative market in Europe; this is where the beating heart of important industrial applications is located. We want to reinforce the continuity of our investments in Germany and Europe and take the quality of our customer relations to an even higher level”, explains Xiang Linfa, CEO of Haitian International Germany.
German and European processors receive comprehensive service from Haitian International Germany: From consulting and sales, tool sampling, assembly and customized machinery adjustments, to extended services in pre- and after-sales, customers get everything from a single source. Main focus: The machine portfolios of the Haitian and Zhafir brand. In the smaller clamping force categories, attention centers on the electrical series of the Zhafir brand, while with larger clamping forces the two-platen technology of the Haitian Jupiter Series is developing as a trend product. This is fully in line with the company’s overarching corporate strategy.
“Made in Germany” – Doubling the capacities
In the medium term, final assembly of Haitian and Zhafir machines for Europe, including customized adaptations, will take place in Upper Palatinate (northeastern Bavaria). The parent company set the course for this at the very beginning of the year when the “Ebermannsdorf Plant Extension Project” was launched at its headquarters with an investment worth tens of millions Euro. Construction measures for expansion of the site have already been initiated. With the commissioning of the second production hall, at the latest by the end of 2016, the production area will have more than doubled, from 4,500 to 12,000 m².
The Team of Haitian International Germany
“With the construction of the new production hall, we open two doors simultaneously”, says Mr. Xiang Linfa, General Manager of Haitian International Germany. “We get significantly more capacity and thus greater availability, and we can fulfill customer requirements even more quickly. At the same time, we create new options for the future for ourselves.” In other words: This is by no means the end of the story; in the long term too, Germany remains a main pillar of Haitian International’s global strategy.
The second pillar of support is the Zhafir Plastics Machinery engineering team, which continues to operate at the Ebermannsdorf site and is focused totally on strategic development issues. Steffen Franz, CEO and Technical Director of the Zhafir engineering team, says in this regard: “With our know-how and the increased networking at the German technological site, we can give effective support to strategic product development for the entire group.“
Expansion of the sales and service network
Word has long since spread about the efficiency and flexibility of Haitian and Zhafir injection-molding machines. Everywhere, throughout Europe, the initial skepticism towards Chinese brands has been transformed into an increasing demand. For Uwe Baer, member of the executive board at Haitian International Germany, it was only a matter of time: “The cost-benefit relationship of the electrical and servo-hydraulic series machines has now convinced practically everyone who has studied the key indicators.” The gratifying sales figures of the last few months show that standard machines with flexibility and high savings potential are in demand throughout Europe. Currently, the team is exploring the German market nationwide in the search for suitable sales and service partners in order to be “there” for the customer.